Better Marketing Results

Facebook Photo Popularity Contests :: Seed Greek Kouzina

Patrick Zuluaga - Sunday, August 13, 2017
If you are a small to medium sized business you might wonder how best to gain business with Facebook and may have experimented with Facebook advertising to promote your business.

Rather than expecting an instant convert to a customer which only happens if your product or service is perceived as low risk and no long term commitments.

How about engaging and nurturing your potential customers rather than immediately try to convert them to be a customer? You may have heard the 7x touch points in building customer relationships and social media channels excel in helping you achieve your engagement and brand relationship building.

Develop your Facebook advertisement campaign with engagement in mind with an activity that is fun rewarding and supporting of your business growth?

Here is an example from Seed Greek Kouzina:

"Only 11 days remaining to submit your own photo and/or to vote for your preferred photo of Greek food and cuisine!"

"Our photo popularity contest starts today!
Win a dinner for 4 to the value of $200
Contest period 1/08/2017 - 24/08/2017

Contestants are invited to submit photos of Greek food dishes (limit of one per day) and to encourage their family and friends to vote (one vote per person) on their preferred photo image. The winner will be based on the Greek dish photo image with the most popular votes after the contest period. The winner will be announced on the 25th August 2017"

Visit - https://www.facebook.com/SeedCuisine/app/451684954848385 or http://woobox.com/joqnzw

Google’s Knowledge Panel Adds “Posts"

Patrick Zuluaga - Sunday, July 09, 2017

by Marc Charette - Google Trusted Photographer

Google’s Knowledge Panel Adds “Posts" :: Better Marketing Results :: PMZ MarketingWe all know how important Google is for search and for most business owners who’ve clued in to Google My Business knowledge panel, it’s become possibly the single most important digital asset for your business in organic local search.

But what if you could able to publish a mini-blog right on Google search? Think of it like a Twitter post that can be seen as part of your listing info.

Have you claimed (or verified) your business on Google yet?

Firstly, you must have claimed your Google My Business page. If not, start with that. You can’t post if you’ve not claimed. If you have already claimed your Google My Business page, sign in and have a look at the menu options on the right hand side. If you’ve not claimed your business on Google, then you have NO control over how you are represented Google My Business - not good! This is priority #1!

You’re signed in & ready to publish your first post on Google My Business (GMB).

To start your first post, simply click on ‘Posts’ and fill in the following parts:

  • A 720px photo to help clearly represent the post’s subject
  • A 4-6 word title
  • Write your post (max 300 words) with a key focus on the first 15 words. That’s all that will show up before clicking through
  • Decide on what to link
  • Options include: Learn More, Buy, Book Now etc.

Google’s Knowledge Panel Adds “Posts" :: Better Marketing Results :: PMZ Marketing(*Pro Tip: If you want your post to last longer than the default 7 -10 days, make your post an event that lasts as long as you want it to be live for. At this stage we don’t know what the time limit is as Google has yet to disclose this.)

Finally, preview your post by clicking on the upper right corner of post creation tool to see that it’s exactly how you want it to display and if ready, click create post to publish it.

The two most powerful words...

A call to action truly is a powerful and particularly useful way to increase conversions. My favourite of all, is "Learn More". Did you know that those two words are the most clicked on the web?

Remember, when it comes to local search, never underestimate the power of Google's search.

For more information on Google My Business, commercial photography & Street View virtual tours, feel free to get in touch.

Marc Charette
Google Trusted Photographer
www.workpics.com
0424 357 118
marc@workpics.com




Direct Response Marketing

Patrick Zuluaga - Wednesday, March 15, 2017

A recent presentation on Direct Response Marketing is available at our Marketing Seminar Presentations page.

It is my view and experience that the best marketing technique to drive new business development is direct response marketing!

What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.

Your promotional marketing message or direct response offer will have the following attributes:

  • Creative - to ensure that your marketing information will stand out from the crowd and draw the recipient to read or view your promotional offer immediately
  • Target Market - is a highly focused and targeted selection of prospective customers for your marketing message offer
  • Content - utilise an emotive personalised and relevant marketing message that will resonant with the recipient, it must have a compelling and powerful offer with a 'call to action' framed with scarcity or a limited time frame to drive the response

Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:

  • Postal Mail
  • Email Marketing
  • Social Media
  • Leveraged Personal Selling
  • Cross/Multi-Media

I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?

Please share with us and join the discussion.

Your Marketing Campaigns will bring in New Sales

Patrick Zuluaga - Wednesday, January 06, 2016

For those of you in the retail business here are the key dates to plan for your marketing and sales campaigns.

  • Late January & early February - Back to School
  • 14th February - Valentine's Day
  • 25th - 28th March - Easter
  • 8th May - Mother's Day
  • 17th May - Click Frenzy
  • Last week of June - EoFY
  • 4th September - Father's Day
  • 31st October - Halloween
  • 1st November - Melbourne Cup Day
  • 11th November - Singles Day
  • 25th November - Black Friday (following Thanksgiving Day in the USA)
  • 28th November - Cyber Monday (Monday after Thanksgiving Day in the USA)
  • 25th December - Christmas
  • 26th December - Boxing Day Sales

In the lead up to these dates you should be developing your marketing campaigns to drive sales traffic to your web stores.

As always, PMZ Marketing is here to help with anything you need.

Better Marketing Results – Patrick Zuluaga

PS> Signup for your FREE 30-day eMail Marketing offer at www.pmzmarketing.com.au/free-email-marketing-trial-offer-mobile

New Video: Email Marketing Metrics Report Update

Patrick Zuluaga - Sunday, October 18, 2015

The Australian Email Marketing Metrics Report has been updated with the latest data from September 2015.

Marketing with Hashtags

Patrick Zuluaga - Sunday, June 01, 2014

Why use a hashtag for your marketing?

From a marketing prospective the use of hashtags will:

  1. Increase your promotional reach
  2. Amplify your brand or company awareness
  3. Focus your message on your target market
  4. Boost the likelihood of people finding your content
  5. Improve your search engine optimisation results

Read the complete article on 'Improve Your Marketing with Hashtags' for information on how to use hashtags for your marketing.

What is your own experience with hashtags? Do you think these are overused or just another trend that will fall away? Let us know either way.

Mass Marketing versus Personalisation Infographic

Patrick Zuluaga - Sunday, May 18, 2014

This Infographic from Monetate Marketing Infographics has valuable insight for any business looking to get better marketing results from their online efforts. In my article titled "How to Make your Customer Database your Best Friend" you will read about how you can be in the best position to implement personalisation using your customer information. Patrick Zuluaga, PMZ Marketing

Mass Marketing Versus Personalization

How are you using your content to help your business?

Patrick Zuluaga - Monday, March 03, 2014

The Internet is full of information on how 'Content is King' coupled with keywords as a major component of your search engine optimisation efforts.  Yes, a lot of the information published is valid and is correct to a point.

The important point that should never be forgotten with your content strategy and efforts is that you need to write for a human being first and foremost specifically tailoring your message or content into what is relevant, useful and interesting to your target audience.

I have written an article titled "How will Content Strategy help your business?" Have a read and tell us what you think and how you have been using content to successfully grow your business!  I am equally interested in your view of what doesn't work based on your own experience.

Email Marketing - PMZ Marketing

Patrick Zuluaga - Wednesday, February 26, 2014
As an owner of an online business, one of your key strategies should be keeping your clients informed: whether you're launching a new product they might like, an interesting sales campaign or simply telling them what you've been up to. This is where email marketing steps in and helps you deliver that message easy, efficient and fast. 

What is email marketing?

Electronic or email marketing is sending a commercial message to a group of people (usually your client database) using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing covers promotional advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, brand awareness and increase sales, push products and services.

Email marketing is usually sent to your segmented lists from your current customer databases. Broadly, the term is usually used to refer to:

  • Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
  • Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Adding advertisements to email messages sent by other companies to their customers.

How does email marketing work?

  • It's a quick method to communicate your message to qualified leads: your audience, clients, users database etc.
  • Allows you to measure the success of your campaigns through custom reports that reflect open rates, click through and bounce rates.
  • Is targeted because you can advertise the correct product, to the correct audience, at the right time for them. In return email marketing builds satisfaction and trust because your clients will receive exactly what they signed up for/what they need/when they need it.
  • Through a correctly targeted email campaign you can increase your return on investment and build a solid database of recurrent clients/visitors.

Email marketing and PMZ Marketing

There are some great built-in tools that will help you maximize the success of your email marketing campaigns:

Email Marketing - PMZ MarketingYou can send three types of email campaigns, in an automated manner:

  • An individual email campaign - one campaign sent to a custom list
  • An email campaign series - dynamic email campaigns based on an event or visitor interaction with your site. For example, you can choose to trigger the campaign 3 days after the visitor signed up for a newsletter.
  • Recurring email campaigns - you can send the same email campaign on a daily, weekly, or monthly basis. And you can also put a campaign on hold when needed, easily.

 

Send email campaign to multiple lists – this will give customers using PMZ Marketing’s email marketing feature more flexibility when managing mailing lists.

Customers can choose to send the campaign to all customers, one or more existing mailing lists, or to a new list. In the same time, you can exclude lists or custom reports from final recipients. And the great thing is that the system will automatically search for contacts present in multiple lists, remove any duplicates and make sure that each subscriber receives the email once.

Email Marketing - PMZ Marketing

Email marketing templates - you can either build your custom templates from scratch or get a head start with our set of cross-client compatible email templates for you and your clients to use. These templates cover a wide range of themes and can be accessed from within your administrative console.

Use email filtering for email campaigns - you will want to filter your lists according to categories to get the best possible results: demographics, geography, activity on the website, product purchases, subscriber validity in the mailing list etc. Using filtering the possibilities are endless, as you can always get more and more granular with your filtering criteria. 

Email Marketing - PMZ MarketingMonitor email campaign performance - Gives you a birds-eye view of your email campaign, including the below reports:

  • Email clients customers used to view the campaign. Example: Microsoft Outlook, Mac Mail, mobile phone, and so on. Keep an eye on this metric, and make sure you optimize your campaign content to look great in the most popular clients.
  • Number of customers that opened the email
  • Actions customer took. Example: A customer submitted a form on your site after viewing an email campaign.

Embed dynamic modules inside email campaigns - embed dynamic modules such as blog posts, news items or event bookings from your online web business presence, right inside email newsletters. These modules are then dynamically rendered when the campaign is sent, so the recipient sees the latest content.

Infographic on Instagram Marketing Planning

Patrick Zuluaga - Sunday, November 24, 2013

We know that teenagers are moving away from Facebook and any business that is targeting this demographic needs to take immediate notice.  Instagram is one of the strong winners in this trend and businesses need to consider how to promote by sharing picture images on this social network.

Here is an infographic from Bluewire Media on how to use Instagram with only 5 minutes a day.

What do you think? Can you spare 5 minutes a day from everything your busy day?

Instagram 5 Minute Marketing Plan InfographicInstagram 5 Minute Marketing Plan Infographic by Bluewire Media

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Blog Posts
  1. Facebook Photo Popularity Contests :: Seed Greek Kouzina Patrick Zuluaga 13-Aug-2017
  2. Google’s Knowledge Panel Adds “Posts" Patrick Zuluaga 09-Jul-2017
  3. Direct Response Marketing Patrick Zuluaga 15-Mar-2017
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