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Marketing DeskSmall business marketing results, Australia Click-cost explorer

Marketing results in Australia

Know what your marketing will cost, and what it should return, before you spend

What a click costs in your trade, what email, SMS and letterbox drops cost here, and plain answers to the questions Australian owners ask. Every figure has a source and a date.

See click costs for 49 tradesQuestions owners ask

What a Google click costs in Australia
Average cost per clickA$0
Top-of-page bid rangeA$0
Searches a month0
A$1,000 buys about0 clicks

Search term:

Google Ads data for Australia, past 12 months, read 4 October 2026. Converted at the RBA rate.

Built from

The numbers

Australian marketing costs at a glance

A$73a click for "emergency plumber", the dearest of 49 trades
A$10.90the middle cost per click across 49 trades
A$14.38per 1,000 Facebook and Instagram views, median
3.5–7.2¢per marketing text at 1,000 messages

Sources on each guide. Click costs: Google Ads keyword data for Australia via DataForSEO, pulled 4 October 2026; average cost per click over the past 12 months and the low/high top-of-page bid range, converted from US dollars at the RBA rate of 2 October 2026 (A$1 = US$0.6933).

Results calculator

Turn a budget into enquiries, with your own numbers

Pick your trade in the explorer above and its average click cost fills in here. Add your own enquiry rate, win rate and job value from past ads or your enquiry log, and see what a month of ads returns.

How the click costs were measured

Clicks0
Enquiries-
Cost per enquiry-
Jobs won-
Revenue-
Revenue per A$1 spent-

Your own numbers in, plain arithmetic out: clicks = budget / cost per click; enquiries = clicks x enquiry rate; and so on. It is not a prediction. Use your own enquiry and win rates from your past ads, your website analytics or your enquiry log.

Questions owners ask

Plain answers, with Australian numbers

What does a Google ad click cost here?From A$0.39 for a cafe to A$72.97 for an emergency plumber. Across the 49 businesses we checked, the middle figure is A$10.90.Read the answerWhat do Facebook and Instagram ads cost?A median of about A$14.38 per 1,000 views and about 95 cents a click across Australian accounts, July 2025 to July 2026.Read the answerWhich email platform is cheapest at my size?Under 250 contacts, a free plan. At 2,500 contacts, from US$33 a month (MailerLite) to A$114 (Campaign Monitor).Read the answerAm I allowed to text or email this list?Only people who agreed to it. Every message must say who it is from and carry an unsubscribe that works within 5 working days.Read the answerIs a letterbox drop still worth it?Delivery runs about A$85 to A$195 per 1,000 homes plus printing. It works best around jobs you are already doing.Read the answerWhen should I post on Instagram?Midweek: Thursday 9 am, Wednesday noon and Wednesday 6 pm, your audience's time, then test against your own insights.Read the answer

This month in Australia

The next dates that matter to a small business, with days to go. The full 12 months

  1. 31 daysMelbourne Cup DayTue 3 NovVICBook hospitality promos and staffing now; Victoria has a public holiday.
  2. 39 daysSingles DayWed 11 NovAllOnline retailers: a short 11.11 offer, mostly to under-35s.
  3. 40 daysClick Frenzy: The Main EventThu 12 NovAllListing deadlines close before the event; decide your one hero deal.
  4. 55 daysBlack FridayFri 27 NovAllBuild the email and SMS list now; send the teaser a week out.
  5. 56 daysSmall Business SaturdaySat 28 NovAllLocal shops: a shopfront offer and a post the day before.
  6. 58 daysCyber MondayMon 30 NovAllLast-chance email to people who opened your Black Friday send.

Guides

Every channel, costed and explained

Paid ads

A small business owner's kitchen-table desk in the evening: an open laptop glowing
Paid socialHow much do Facebook ads cost in Australia?About $14 per 1,000 views, 95c a click
A white tradesman's van parked on a leafy Australian street with ladders on its roof rack
TradiesMarketing for tradies, outside GoogleSignage, drops, reviews and leads, costed
A white dual cab ute parked in a suburban driveway with a plain blank dark green stripe along its doors and no lettering
VehiclesCar wrap cost in Australia: full wraps, part wraps and signageFrom $500 signage to $7,950+ full wraps

Email and SMS

Hands typing on a laptop at a kitchen table
ComparedEmail marketing platforms compared, in Australian dollarsPrices at 500, 2,500 and 10,000 contacts
A smartphone lying face up on a cafe counter beside a card payment terminal
CostsSMS marketing in Australia: what it costs and the rulesAbout 3 to 7 cents a message
A small stack of opened paper envelopes and folded letters beside a smartphone lying face down on a timber desk
The rulesThe Spam Act, explained for small businessConsent, identify, unsubscribe

Social

Overhead view of hands holding a phone above a cafe table to photograph a flat white and a pastry
TimingBest time to post on Instagram in AustraliaThursday 9 am, Wednesday noon and 6 pm
A smartphone on a small tripod filming a florist's hands arranging native Australian flowers on a workbench
TimingBest time to post on TikTok in AustraliaSunday 9 am, and weekends win
A row of suburban letterboxes on brick pillars along a footpath
LetterboxLetterbox drops: what they cost and how to run oneAbout $85 to $195 per 1,000 homes

Customers and planning

Close-up of two hands shaking over a timber hardware store counter
ReferralsWord of mouth marketing: how to get more referralsAsk at the right moment, make it easy
A paper coffee loyalty stamp card with six round stamps beside a takeaway coffee cup on a timber cafe counter
LoyaltyCustomer loyalty programs for small business, and what the apps costApps from about $25 to $49 a month
A silver service bell on a clean timber shop counter beside a small potted plant
ReviewsHow to remove a Google review, and how to answer oneReport, appeal once, then reply
An open paper planner and a printed one-page blank grid on a timber desk with a pen
TemplateMarketing plan template: one page, and a worked exampleOne page you will actually use